Enabling digital growth for Signet Jewelers

Enhanced release frequency

Increased web releases from bi-annual to monthly, with up to six releases in eight weeks.

Seamless integration

PMC’s UK and India teams collaborated seamlessly to leverage diverse expertise and accelerate project timelines.

Transparent partnership

PMC’s transparent approach to pricing and planning provided Signet with clarity and confidence in project execution.

Challenge

Accelerating Signet’s Digital Transformation

Signet Jewelers, the world’s largest retailer of diamond jewellery, faced the urgent need to enhance its digital capabilities amidst the challenges brought about by Covid-19. PMC stepped in as a strategic partner, initially focusing on web development for Signet’s key brands, H. Samuel and Ernest Jones. The goal was to swiftly adapt and strengthen digital channels to meet escalating online demand during the pandemic.

Approach

Agile Collaboration and Retail Expertise

PMC quickly mobilised a dedicated team of six experts, seamlessly integrating with Signet’s operations despite the remote work setup imposed by Covid-19.

Drew Heppenstall, Delivery Manager at Signet Jewelers, explained: "It was at the start of Covid-19, and everybody was working remotely, but in less than a month PMC had a team of six up and running. They really worked as a team to the level that you’d have thought they were all sat in the same office."

Solution

Driving Innovation Across Retail Projects

PMC’s contribution extended beyond web development, encompassing critical initiatives such as implementing advanced search and merchandising tools across Signet’s websites in record time. This included enabling warranties to be seamlessly available online, a feature previously exclusive to physical stores. PMC also spearheaded the development and implementation of a Pick, Pack, and Dispatch (PPD) solution as part of Signet’s broader digital transformation efforts.

Outcome

Rapid Digital Advancement

The partnership between PMC and Signet facilitated a remarkable increase in web releases, shifting from a bi-annual schedule to monthly updates. This agility enabled Signet to enhance customer engagement and operational efficiency significantly.

I’ve never met an offshore team that is as onshore as this. It’s unique. PMC knocks the socks off anybody else, regardless of who they are.

Drew Heppenstall

Delivery Manager, Signet Jewelers

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