Customer experience transformation for Crew Clothing
Rapid deployment
Initial solution rolled out within 10 weeks, expanded to 100 stores in one month.
Integration success
Seamless integration of online and offline operations across 106 retail locations.
Staff engagement
High employee involvement and collaboration in transformation initiatives, driving operational excellence.
Challenge
Adapting to New Retail Realities
Crew Clothing Company urgently needed to innovate their in-store customer experience, particularly in the face of pandemic-related store closures and reduced foot traffic. The challenge was to find a solution that could swiftly enhance operational agility and customer service across their pop-up and traditional stores alike.
Approach
A Seamless Shift with Graphene
Rather than opting for a disruptive overhaul, Crew Clothing embraced PMC’s Graphene platform—a modular, scalable solution designed for rapid deployment and integration. This approach allowed them to enhance their existing IT infrastructure without the risks associated with traditional "rip and replace" strategies. Graphene's mobile capabilities and intuitive design ensured that staff could quickly adopt and utilise the new technology, minimising training time and maximising operational efficiency.
Solution
Empowering Retail Excellence
PMC’s Graphene platform seamlessly integrated online and offline operations across all 106 retail locations. Powered by AWS, it provided intelligent orchestration directly on tablets, simplifying retail hierarchy management and enhancing staff productivity. The platform's rapid scalability enabled Crew Clothing to deploy solutions within 10 weeks for initial stores, expanding to 100 stores in just one month—a testament to its flexibility and efficiency.
Outcome
Thriving in an Omnichannel Era
The implementation of Graphene significantly elevated Crew Clothing’s operational efficiency and customer engagement. Staff could now focus more on delivering exceptional customer experiences rather than navigating complex IT systems. Real-time updates, synchronised transactions, and proactive monitoring ensured high performance and reliability, reinforcing Crew Clothing’s position as a leader in modern retail experiences.
The speed at which PMC delivered the solution from inception to full roll-out has been exceptional and their approach in developing the solution has been second to none.
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